Cisco and Zoom extend the video communication possibilities range in business and make solutions more affordable

It is impossible to imagine a truly efficient company that does not promote the best possible communication between employees, which currently means providing better corporate video, chat and IP telephony meeting tools. Not surprisingly, the global unified communications market, or UC, is expected to reach $ 74.2 billion over the next five years, according to a report released recently by Allied Market Research.

In this same market, two companies draw attention by offering equally efficient solutions, but with a very different focus: the traditional Cisco with robust and complete solutions, with on premises and cloud options; and startup Zoom, which favors flexibility.

“Cisco brings an excellent user experience today, delivering immersive telepresence environments with stability and robustness, as well as differentiated support. While Zoom offers user-friendly, easy-to-use, 100% cloud video conferencing products”, explains Erik Ramos, an engineer at Nap IT.

While Cisco’s portfolio focuses on immersive video experiences that include hardware, Zoom focuses on practicality and software delivery. With its portfolio, Cisco serves all businesses classes, from small to multinational.

But more than the companies size, what differentiates when it comes to integrating these solutions is the customer’s goal: does it seek cost savings, quality, immersion? “You need to put these and other items on the agenda before you choose”, says Erik Ramos, noting that large companies have also hired Zoom tools as a way to reduce costs or give users more flexibility.

Paradigm Changes

If about 10 years ago the telepresence room cost was prohibitive for most Brazilian companies by requiring dedicated circuits, prepared rooms and expensive equipment, today it is possible to have video over conventional internet connections and the equipment has become more affordable, as well as integration.

Manufacturers have also grown, and competition has facilitated access to these solutions – which in turn are increasingly attractive. One of the great appeals of corporate video today is mobility: if everyone has a smartphone in their pockets, why not use them for collaboration?

Cisco has been a pioneer in this regard, for many years allowing IP extension integration into the mobile phone. Innovative companies like Zoom, however, are dedicated to enhancing the pure videoconferencing experience, making giants like Cisco update their portfolios: the recently announced Webex Teams is an example. More user-friendly interfaces and software focus are the drivers.

Interoperability is another video solutions key attribute. Zoom supports a large number of codecs used by Cisco, and it is possible to authenticate a Cisco room with Zoom solutions – which can connect to another non-Zoom telepresence room. The boss is the customer need.

Which of the two technologies will be right for your business? Contact Nap IT and find out!

And if you want to know the five questions you need to consider before adopting video conferencing technologies, check out our eBook and stay tuned!